Tuesday, 8 December 2009

Consumers International Bad Company Awards 2009

What do Audi, Microsoft, BP and easyJet have in common? Answer: Greenwashing!


Did CI get it right? Who would you have chosen as a Bad Company Awards 'winner'? Leave your comments below.


  1. CO2 is Green? How outrageous!! I wonder if anything will change with Obama? Or in Copenhagen.

  2. You have left a MNC that claims 'Developing Sustainable Future' but developing a groundwater project in Malaysia with doubious Environmental Impact Assessment. Its Sime Darby, they are related to Palm Oil industry and loads of deforestation as well. 'Protective' legislation for palm oil in Malaysia have caused company like this to abuse the system to maximum.

  3. When microsoft say it is time to get a new computer, they reach out for those who aren't running vista.
    though they got a new kernel, the graphics are still like in windows vista, it requires no more than the vista, but more than xp.

    So for those old computer. like mine, they encourage people to change their computer, if they want to use windows 7.

    for all other matters, such as computers running vista, they do not encourage to either buy the full package, nor a computer. but just an software update.
    Microsoft aren't being selffish by doing so, and the users will probably rather be buying new computers due to computer sale advisements and their needs, rather than windows 7 as an operative system.

    Your arguments for this prize dosn't seam to have a lot of ivestigation, and for microsoft as an case, they aren't reliable.

  4. Hello Eliasr,

    You're certainly right that those running the much criticised Vista package can upgrade to Windows 7 without having to buy a new PC.

    But we decided Microsoft were worth of an award because of their claims Windows 7 is green, whilst encouraging non-Vista users to buy a new machine.

    We want Microsoft, Apple and all other computer companies to focus on in-built upgrade capabilities so that consumers don't feel they need to buy a new machine every couple of years.

    This will mean less machines are being produced, so less resources are being used and fewer are being thrown away (often ending up on e-waste landfill in the developed world). That's real green behaviour!

  5. If Microsoft did claim that buying a new PC with their new operating system Windows 7 installed on it would be a greener option, they do have a point in claiming so.

    Most of the green options like power management need to work with new hardware technology that is built-in to PC's and laptops by the manufacturer and work inconjunction with Windows 7 functionality.

    The power management features within the new generation of PC's and laptops and even server hardware now extend beyond simple screen dimming features to power saving within the processor, hard-drive (HDD)and even extend to devices attached to the PC through USB ports and wireless options.

    These new features do add up to makeing the world a greener place.

    Advising consumers to purchase a new PC is in fact a green option as a huge percentage of old PC's and also the old monitors (screens) they work with do not comply with newly bought in energy consumption standards and regulation.

    The quicker the older PC's are out of circulation and newer more efficient PC's are used with newer power management features and less lead in manfuacturing the argument that it provides a smaller carbon footprint does have its place.