Thursday, 4 December 2008

The Marketing Overdose Award for rampant promotion goes to...

Eli Lilly, for repeatedly breaching marketing regulations with its blockbuster drug for erectile dysfunction.

Lilly’s reprimand for bringing discredit upon the industry came after CI and others raised objections with the UK’s Prescription Medicines Code of Practice Authority about Lilly’s ED treatments website. The online information site was linked to the first ever television ‘infomercial’ by a drug company in the UK, and the need for its censure is a worrying indication of where drug promotion in the Britain may be heading.

Find out more on CI’s Marketing Overdose blog

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