Tuesday, 21 October 2008

More sugar than a doughnut, as salty as seawater


... that's the shocking finding from CI's latest study into the contents of some of the world's most popular children's breakfast cereals. Cereal Offences looks at Nestlé and Kellogg's cereals marketed to children in 32 countries and reveals sugar levels as high as 40% to be commonplace (The UK Food Standards Authority considers 12.5% to be 'high').


Table: Nestlé Nesquick cereal - total sugars (%) by country, rated against UK FSA traffic light criteria


The study also found alarming levels of salt in several popular children's cereals, including one Kellogg's product with a salt content of 2.5% - that's the same as seawater!

Table: Kellogg's Rice Krispies cereal - total soduim chloride (salt) (%) by country, rated against UK FSA traffic light criteria




Download the full report and find out more about what CI and its member organisations are doing about the marketing of unhealthy food to children at http://www.junkfoodgeneration.org/









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