Gerd Leonhard, CEO of The Futures Agency, addresses the Consumers International World Congress on 'Consumer empowerment in the networked society'. Hong Kong, 5 May 2011.
Gerd Leonhard looks at the power of networks to facilitate activism, as well as commerce. In a fascinating lecture he explores the power of Facebook, Youtube, Twitter and other social media tools, and considers future trends in consumer activity, communications and advocacy.
Please include a version with subtitles in spanish, so it can be promoted in the latinamerican countries
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