Friday, 1 July 2011

Gerd Leonhard video on 'Consumer empowerment in the networked society'

Gerd Leonhard, CEO of The Futures Agency, addresses the Consumers International World Congress on 'Consumer empowerment in the networked society'. Hong Kong, 5 May 2011.

Gerd Leonhard looks at the power of networks to facilitate activism, as well as commerce. In a fascinating lecture he explores the power of Facebook, Youtube, Twitter and other social media tools, and considers future trends in consumer activity, communications and advocacy.

1 comment:

  1. Hector Villaverde3 July 2011 at 06:36

    Please include a version with subtitles in spanish, so it can be promoted in the latinamerican countries